Lego Fortnite
ART DIRECTOR
EPIC GAMES
Lego Fortnite is an open-world sandbox videogame developed by Epic Games in collaboration with Lego Group that was released in December 2023. Players can collect, craft, loot, and fight their way through a magical yet hostile world, all while rocking their latest Fortnite outfits in this true cross-over gameplay experience that mixes the best of Fortnite with the lovable fun of Lego.
As the Art Director of Marketing, I oversaw the brand development and launch campaign for Lego Fortnite, across all critical executions including key art, visual branding system, styleguides and brand books, A/V, OOH, social, merch, toys, and product partnerships.
Cinematic Trailer
Contributors
Creative Director: Conor Rechtschnaffner
Art Director: Jane Lim
Design: Alex Rinker